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Today’s subject is Flash. And also pizzazz.
So let’s see. There’s a flash in the pan. A flash of lightning. Flashy clothing—plus cars, sunglasses, and moves. There’s a flash of genius. In fact, A Flash of Genius is even a movie. It’s about windshield wipers. There are also flash cameras. And flash drives.
And then there’s using Flash for marcom, i.e., Adobe® Flash® CS4 Professional, the multimedia platform that makes it possible to add animation and interactive pizzazz to your Web pages. Flash allows you to create low-cost presentations and marketing communications with the punch of expensive movies or video, but without the expensive part.
How not-so-expensive? At Harding Marketing, we’ve done highly effective Flash productions simply by animating the graphics and text from a brochure—then adding an announcer and stock music.
Controlling marcom costs: why stretching your budget isn’t a stretch
07/07/2010 in Budgets, MarComments | Tags: Marcom, Marketing, Multimedia | by Harding Marketing | Leave a comment
How much less are you willing to pay for higher-quality marcom?
And no, that’s not a typo—we’re talking about more for less. It’s not just the goal of marcom executives everywhere; for some of them, it’s a practical reality.
For example, HP, Google, and Symantec all have very big marcom budgets—maybe much bigger than yours. But they might be spending less per execution than you are—while still getting enviable creative and production quality. And there’s no magic, funny accounting, or alternative reality involved.
It doesn’t seem fair, does it?
At Harding Marketing we work with all three of those companies—and many others equally adept at controlling costs. So we know what it takes to achieve more for less. It takes a rigorous, systematic approach to marcom creative and production, that’s what. But that sounds awfully stuffy, so let’s call it:
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