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Making the case for the case study
06/07/2010 in Copywriting, MarComments | Tags: Marcom, Marketing, Copywriting, Case study | by Harding Marketing | Leave a comment
Here is an extremely abbreviated history of the case study:
Ok, so you probably won’t find the above in any legitimate historical tome. But case studies, at least in their more familiar guise as “success stories,” are as old as human history itself.
The term “case study” means something different to the scientific and business communities. In broad language—and as it applies to both fields—the case study is an in-depth investigation of or research report on one individual, group, event, or community, real or imagined.
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