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Today’s subject is Flash. And also pizzazz.
So let’s see. There’s a flash in the pan. A flash of lightning. Flashy clothing—plus cars, sunglasses, and moves. There’s a flash of genius. In fact, A Flash of Genius is even a movie. It’s about windshield wipers. There are also flash cameras. And flash drives.
And then there’s using Flash for marcom, i.e., Adobe® Flash® CS4 Professional, the multimedia platform that makes it possible to add animation and interactive pizzazz to your Web pages. Flash allows you to create low-cost presentations and marketing communications with the punch of expensive movies or video, but without the expensive part.
How not-so-expensive? At Harding Marketing, we’ve done highly effective Flash productions simply by animating the graphics and text from a brochure—then adding an announcer and stock music.
