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A quality affair—on a budget.
At Harding Marketing, we say we can give you a big budget look for a not-so-big budget. If you'd like to see a few high-value, high-quality examples of how we did just that for Google, HP, Symantec, and others, please visit us.
We create powerful, cost-effective marketing solutions that support our clients’ brands, build equity in those brands, and help our clients achieve both their short-and long-term business goals.
Visit our site to learn more.
Harding Marketing
Harding Marketing is a single-source marketing firm with comprehensive offerings in both traditional and Internet-based servicesWe create powerful, cost-effective marketing solutions that support our clients’ brands, build equity in those brands, and help our clients achieve both their short-and long-term business goals.
Visit our site to learn more.
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“create vision - international experience - tangible results”
Getting it together: a brand consolidation & re-branding overview
06/28/2010 in Branding, MarComments | Tags: Marcom, Marketing | by Harding Marketing | Leave a comment
Mergers and acquisitions-not to mention reorganizations and consolidations—are often good news for lawyers, CEOs, bankers, and investors. But for marketing communicators, often not so good.
Here’s the problem (or because we all believe that problems are really opportunities in disguise, let’s say opportunity): blending the marketing of two (or more) companies is full of vexing and seemingly endless… uh… opportunities.
Want proof? One source says half of all brand consolidations—i.e., attempts to combine two or more brands without losing market share-end up in the tank.*
However, the same source says there’s a way out. “Skills and experience together with a well-structured approach appear to increase the rate of success.”
At Harding Marketing, we worked with HP when it merged with Compaq, with Google after it acquired YouTube, and with HP when it purchased 3Com. So you might say we have the “skills and experience.”
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