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  • Controlling marcom costs: why stretching your budget isn’t a stretch
  • Getting it together: a brand consolidation & re-branding overview
  • Making the case for the case study
  • Stretching marketing budgets in a tight economy
  • Tech aversion therapy: writing technical copy for non-technical people
  • Six reasons for having blog guidelines
  • Type casting: tips to make your typography more readable.
  • Humor in marketing communications: a serious way to build success
  • Translating corporate-speak into American English
  • Your mission? Writing a mission statement.
  • Features and benefits in marcom copy
  • Guidelines for marcom timelines: The Time/Space Continuum
  • Using Flash® for marcom: Hollywood extravaganzas without the extravagance.
  • Translating marcom copy: How to avoid a world of trouble.
  • Net Savings: Using the Web to cut marcom costs.
  • Marcom budgets in hard times: The unkindest cut.

A quality affair—on a budget.

At Harding Marketing, we say we can give you a big budget look for a not-so-big budget. If you'd like to see a few high-value, high-quality examples of how we did just that for Google, HP, Symantec, and others, please visit us.

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Current posts

  • Controlling marcom costs: why stretching your budget isn’t a stretch
  • Getting it together: a brand consolidation & re-branding overview
  • Making the case for the case study
  • Stretching marketing budgets in a tight economy
  • Tech aversion therapy: writing technical copy for non-technical people
  • Six reasons for having blog guidelines

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