How much less are you willing to pay for higher-quality marcom?
And no, that’s not a typo—we’re talking about more for less. It’s not just the goal of marcom executives everywhere; for some of them, it’s a practical reality.
For example, HP, Google, and Symantec all have very big marcom budgets—maybe much bigger than yours. But they might be spending less per execution than you are—while still getting enviable creative and production quality. And there’s no magic, funny accounting, or alternative reality involved.
It doesn’t seem fair, does it?
At Harding Marketing we work with all three of those companies—and many others equally adept at controlling costs. So we know what it takes to achieve more for less. It takes a rigorous, systematic approach to marcom creative and production, that’s what. But that sounds awfully stuffy, so let’s call it: